Why the name change?
The Silver Monkey moniker served us well for twelve years, and we’ll miss it. It took us from a one-man-band to where we are now, with some great times along the way.
We’ve grown, matured and developed. It felt like the right time to adopt an identity more in keeping with where we are as a creative agency. Something a little more grown up.
The “colour-and-animal” cliche
We poked a bit of fun at ourselves a few years ago when we created the “agency name generator”. It turns out the animal-and-a-colour combination wasn’t as groovy and original as we thought – there are countless examples out there. You know who you are… x
It’s about being comfortable
I’ve never been 100% comfortable with the use of the word monkey and perhaps it was a naive choice. The #blacklivesmatter campaign has a long way to go before it achieves its objectives, but it’s had a far-reaching impact and I don’t want to be associated with a term used as a racial slur. That’s not who we are.
Silver Monkey was intended to be fun and memorable. It served us well and we’ll miss it, but it’s time to move on to bigger, bolder things.